Creative Banner Ads
These Creative Banner Ads are a depiction of some of the ways I've expressed popular culture through images that drive deep thoughts and hence the connection with the brands.
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Title: "We Drive Hope"
Purpose: Drive public awareness towards the eradication of Cancer.
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Concept note: We are connecting with public emotion and humanitarian drive to communicate unique aspects of the brand's value proposition.
Distribution platform: Social media, Print
Title: "Values"
Purpose: To build customers' confidence in the brand.
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Concept note: We created a campaign that leverages key attributes of the product (Glass bottles) to communicate the brand's values. This includes transparency, containment, and fragility. This alignment is meant to ingrain the core values of the brand with every interaction the customer has with the company's product.
Distribution platform: Social media
Title: "Convenient experience"
Purpose: Encourage increased booking of luxury vehicles for Valentine's day celebrations.
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Concept note: As a day for showing love, this Valentine's day advert brings to light the need for creating a special experience with one's loved one. It also positions the brand as a thoughtful partner for creating a deep emotional connection.
Distribution platform: Social media, Print
Title: "Wherever the feast leads"
Purpose: Connect with a section of our users observing self-purification through the 40-day fasting period.
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Concept note: The Eid Al-Fitr depicts one of two dominant annual Muslim celebrations.
This advertising is relating their journey of self-edification with the brand's value proposition. Thereby positioning the brand as a supportive service provider.
Distribution platform: Social media, Print
Title: "Every connection is an opportunity"
Purpose: To encourage the adoption of the company's platform in order to grow their business.
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Concept note: Where there is a good connection, growth happens. This is depicted in the tree with adequate connection growing significantly, while the ones lacking adequate connections are stunted.
This served as the primary visual representation for Facebook/VConnect's introduction of the "Freebasics" platform into Nigeria in 2016/2017.
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Distribution platform: Print
Title: "Something for every lifestyle"
Purpose: To introduce the new 'Lifestyle' product category into the market. This enables users to easily purchase tickets to events using their mobile phones.
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Concept note: Windows expose us to the world. In this Ad, we explore the concept of a mobile phone playing the role of a window. Connecting the convenience of being at home with discovering and booking the most exciting leisure experiences from the Vconnect platform.
Distribution platform: Print, Online Ad (Re-adapted).
Title: "Buy into unity and peace"
Purpose: To encourage customer feedback.
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Concept note: 'Democracy day' marks the transition of the country from a dictatorial military government to a more inclusive civilian rule. This means that the people's voices began to matter.
We leveraged this Ad to emphasize that our customer's voices matter to us while depicting solidarity with the public sentiments of the day.
Title: "Recreate your space"
Purpose: To increase the purchase of household items from the platform.
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Concept note: Easter celebration in popular culture is signified by bunnies and Eggs. This concept takes a cue from the egg being a living space.
Now imagine upgrading your living space to be as beautiful as it can be. This Ad was designed to position the brand as the go-to platform in achieving this.
